Sony Ericsson XPERIA ™ X10 / emotive 'in-phone' video / ustwo™ production

'in phone' video produced by:

Sony Ericsson has recently announced the launch of a long awaited series of new devices including the XPERIA™ X10. ustwo™, worked with directors Ross Cooper/ Bugsy Steel to produce this emotive in-phone video for the high end device. The video was designed to show off the awesome screen quality and video experience of the XPERIA™ X10 phone, plus be engaging, innovative and have a wow factor that makes people want to show them to their friends! Check out more at

XPERIA™ X10 ( is the flagship phone in a family of Sony Ericsson phones coming to market during the first half of 2010. Its new UX (user experience) platform lets consumers organise everything and discover more with the most open, human and intuitive user experience yet.

The UX platform builds on top of the Open OS and creates a unique Sony Ericsson user experience by combining best-in-class entertainment features with signature applications, unrivalled integration of social media services and a rich graphical user interface. The XPERIA™ X10 is the first mobile phone to truly humanise the way people interact with their phones.

Production Company: ustwo™
Director: 1in3/ Ross Cooper/ Bugsy Steel
Producer: Tamsin Glasson
Music: Rod Thomas

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